doi: 10.7763/IJET.2023.V15.1234
How to Talk about Climate Change: Network and Content Analysis of Croatian Digital Sources
Darijo Čerepinko
1
,
Lovorka Gotal Dmitrović
2
,
Nikola Jozić
1
- 1 the University North
- 2 University North, University Center
Abstract
The world has entered the digital sources era inwhich Internet is the main source of news. The disruptive effectsof internet on communication and public sphere were observedin many aspects of social life and distracting existing socialinstitutions and the social systems. Discussion in public sphereon many global problems, such as environmental issues arisingfrom global warming and climate change is clouded by dividedand opposite views and beliefs, caused, as research that ispresented in the article demonstrates, by the nature of theonline communication platforms which humankind use toaccess the news. Aim of this article is to describe communicationpractices and discourse use connected to the term of climatechange in Croatian online media-sphere through theapplication of semantic and content analysis of the onlinecommunication. In this paper are propose effectivecommunication procedures and messages to enhance civildiscussion and public engagement on the issue. This researchshows the importance of professional media outlets and theimportance of singular voices with broad community and hugenumber of followers on social media sites. Conclusions of thispaper are that in presenting novelty it’s essential to avoidsensationalism (the ground for trivialization and denial) andpublish exhaustive facts, research data and findings. and left thepublic to reach their own conclusion. To promote scientificallygrounded stories on climate change and all the otherenvironmental issues online, engagement of the scientists andprofessionals in the field of environmental protection is essentialfor delivering trustworthy and scientifically proven informationto the public. Information provided through social mediashould, present facts connected to the issues, in a neutralmanner to avoid unwanted strategies of reducing cognitivedissonance presented in this paper.
Keywords
- Communication procedures and messages
- online communication
- semantic and content analysis
- sensationalism
How to Cite
Darijo Čerepinko, Lovorka Gotal Dmitrović, and Nikola Jozić, "How to Talk about Climate Change: Network and Content Analysis of Croatian Digital Sources," International Journal of Engineering and Technology, vol. 15, no. 4, pp. 127-133, 2023. https://doi.org/ 10.7763/IJET.2023.V15.1234
Copyright & License
Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).