Abstract—Tourism destination image of scenic spots has a
direct influence on foreign tourists’ consuming choices while
visiting China, therefore it is the foundation for effectively
improving the tourism destination image as well. This article is
based on the original network text of foreigners’ original
comments on Shaolin Temple from the biggest travel website in
the world – Tripadvisor; and it did the online text analysis with
the analyzing tool of ROST CM from the perspective of
Grounded Theory in Qualitative Study from the following
aspects: word frequency, social semantic meaning, emotions and
tourism image perception and puts forward corresponding
measures for the improvement of Shaolin Temple’s
international tourism image.
Index Terms—Foreign tourists, grounded theory, shaolin temple, tourism image perception.
The author is with Pingdingshan University, Pingdingshan, Henan Province, 467000, China (e-mail: 27884071@qq.com).
Cite: Huijuan Lu, "Research on Foreign Tourists’ Perception of Tourism Image of Shaolin Temple on the Basis of Network Text Analysis," International Journal of Engineering and Technology vol. 14, no. 4, pp. 66-69, 2022.
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