Abstract—The Swedish industry for wooden multi-family houses have in comparison with houses in concrete had a relatively small market share. This contradicts EU’s ambitions defined in the Europe 2020 strategy, focusing on development towards innovation, bio-economy and sustainability. These strategies highlight the importance of developing the wooden multi-family houses industry to fulfil the increased market demand combined with increased sustainability in the building industry.
This study aims to identify barriers enabling market growth for the Swedish industry producing wooden multi-family houses. Current barriers within the industry are reviewed by identifying areas restricting the development, e.g. the building process and procurement cycle. Thus, the goal is to find ways in which wooden multi-family houses could improve competitiveness compared to established solutions and increase its market share. The study was conducted with representatives from municipalities, developers, contractors, architects and real estate companies providing insights on new strategic possibilities in the building process.
The result identifies different barriers that exist in various stages of the value chain, from procurement to construction. Furthermore, it indicates that wooden multi-family houses could be a competitive solution by developing new strategies, mitigating the identified market barriers facilitating growth towards sustainable building solutions.These instructions give you basic guidelines for preparing camera-ready papers.
Index Terms—Market barriers, wooden multi-family houses, sustainable development, competitive advantage, market strategies, urban planning.
F. Lindblad is with Linnaeus University, Faculty of Technology, Institution of Mechanical Engineering, Växjö, Sweden (e-mail: fredrik.lindblad@lnu.se).
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Cite: Fredrik Lindblad, "Market Development Barriers for the Swedish Wooden Multi-family House Industry," International Journal of Engineering and Technology vol. 11, no. 3, pp. 187-195, 2019.
